LLANBADARN councillors have called for traffic calming measures to be introduced to “prevent a more serious incident” after a young boy was knocked down whilst attempting to cross the road at the bottom end of Primrose Hill.

In the Cambrian News last week, Samantha Morris said she was launching a campaign for a safer crossing in the area after her 12-year-old son Oisin Morris suffered a badly dislocated ankle after being hit by a car on his way to school.

Councillors Gareth Davies and Paul James have now both joined the calls for extra safety measures after warning the situation will only get worse if plans for an extra 48 homes in the area get the go-ahead.

Cllr Gareth Davies said: “This is not the first occasion that someone has been knocked down at the lower end of Primrose Hill whilst attempting to cross the road.

“Traffic is particularly heavy at this time of the morning and many children walk on what should be, a safe route to various schools in the area.

“The safety and well-being of these children is of paramount importance and both Cllr Paul James and myself will highlight the problems with officers of Ceredigion County Council Highways Department for traffic calming measures to be implemented.

“Ceredigion County Council’s Development Control committee have recently allowed permission for 48 houses to be built on the upper end of Primrose Hill and we, as local members objected strongly to the development on the grounds of the extra volume of traffic that such a development would generate.

“The safety of pedestrians must take priority.”

Cllr Paul James said that they must “prevent any further accidents occurring on Primrose Hill where traffic movement has increased ten-fold since the introduction of the new roundabout system in Llanbadarn Square”.

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