THE Welsh Ambulance Service has issued an urgent warning to the public not to call them unless it is an emergency following an increased demand on services.

The announcement was made yesterday when the service declared a ’Business Continuity Incident’.

Sonia Thompson, interim assistant director of operations response at the Wales Ambulance service, said: "This afternoon we have declared a Business Continuity Incident as a result of increased demand on our services.

"Actions are underway to deal with the demand but we would urge the public to work with us on this.

"If your call is less urgent then you will wait longer for help or be asked to make an alternative arrangement, including making your own way to hospital if necessary.

"We’re hopeful that the actions we have put in place will start to take affect but until then, help us help you and only call if it is a genuine emergency."